Design & Architecture Hub
The Future of Hospitality!
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FRANKFURT. GERMANY – It was a great pleasure for our 3DELUXE creative director to share some fresh ideas as a speaker on the Future of Hospitality at the Interior Design & Architecture Hub on the Fair in Frankfurt.
Under the concept of "posthuman hospitality", he offered a glimpse into the future through a Wellness Resort concept that explores the intensive use of digital and physical AI - and how this may (or may not) transform spatial experiences.
»Let’s not only design spaces — let’s design the time people spend within them.«
DIETER BRELL – CREATIVE DIRECTOR 3DELUXE
In a world driven by optimization and digital efficiency, genuine human encounter becomes a rare value. Especially in hospitality, it is not technology that defines quality — but attitude. True hospitality creates spaces where people meet as equals.
The silent conference format demonstrated how technology can enhance proximity without overpowering it. Connected through headphones — yet fully present in a shared physical setting. The lounge design by Katty Schiebeck Studio provided the perfect atmosphere for meaningful exchange.
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In his talk on Symbiotic Environments, Dieter Brell addressed exactly this: architecture as a relational system between humans, nature, and technology.