3deluxe designs attractive urban beach with marina in U.A.E.

Beach design as part of urban development

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SHARJAH. U.A.E.Several years after 3deluxe transformed the downtown Noor Island into a green, urban paradise the German architecture office is designing a vibrant, attractive urban beach with marina as part of more comprehensive tourist infrastructure measures in Sharjah City, a metropolis that is home to millions.


Urban beaches make an important contribution to the quality of life in large metropolises. Meanwhile, there is a growing trend to not only define them as special places for bathing but to integrate them more into the everyday urban context and make them accessible to different groups of people around the clock.


3deluxe was given the opportunity to transform one of the urban beaches of Sharjah City not far from Dubai's famous landmarks Burj Khalifa and The Palm into an attractive urban location. Restaurants, cafés, local suppliers, playgrounds, ample greenery, jogging- and bike tracks provide city-dwellers with an attractive area between beach and city that serves many different purposes.


Three-organically-shaped platforms each featuring eight buildings and pavilions blend harmoniously into the setting comprising a 3 km-long beach and promenade. Embedded between cluster 2 and 3 are a marina with clubhouse, several service buildings and a small park. The marina is open to the public and in combination with the park enhances the location's excellent amenity value.

Organic Beach Cluster

The three organic beach clusters are inserted between roads, promenade and beach and offer space for numerous restaurants, cafés, mini-markets and service buildings. The arrangement not only means several restaurant terraces face the sea but simultaneously forms an inner square-like area that is lined by cafés.


Access to the promenade on the one side and the beach on the other is both intuitive and flowing. An organically shaped shaded roof covers the "square" of each cluster and creates a pleasant atmosphere. Lush greenery, seating and playgrounds turn every cluster into a place that promotes communication and entices visitors to linger.

Marina with Park

The small marina can accommodate 100 boots of various sizes. A clubhouse with restaurant and roof garden forms the heart of the marina. The sophisticated architectural building consists of a flowing, undulating roof providing pleasant shading for the restaurant terraces. 


Club guests can also enjoy an exclusive, resort-like area with pool and cabanas. An impressive administrative building with reception and premises for sailing school with boat rental and several storage and service buildings complement the ensemble. From the small park there is an attractive view of the marina.

Sharjah City is a melting pot of numerous nationalities and cultures; around 90% of its inhabitants are foreigners, above all Asians from the Middle and Far East.


The Al Heera beach development is one of many measures intended to enhance the quality of life for the city's residents and promote both diversity and the coexistence of the various cultures, namely expats, tourists and locals.


Design and planning of the entire project are complete. Construction began in December 2020 and the opening is planned for November 2021. 3deluxe is involved in other projects by Shurooq involving the development of urban and tourist infrastructure measures for the Emirate. More will be related about them in the coming months.

Über 3deluxe
  • 3deluxe as a design office with its headquarters in Wiesbaden unites around 40 creative professionals from the areas of architecture, interior design and brand design under one roof. 

    The multifaceted projects receive worldwide attention. The office currently realizes projects in Germany, USA, Dubai, Lithuania, Finland, and Italy. 
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